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When the auditory speech signal does not match the visual speech movements, the acoustic speech signal is confusing and integration of the two is imperfect.

The McGurk effect which is a demonstration of multisensory integration has been replicated many times.

When the quality of auditory information is poor, the visual information wins over the auditory information.

Visual speech mismatched with auditory speech can result in the perception of an entirely different message: this illusion is known as the McGurk effect.

✅ Correct Option: 4

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