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Medium

The role of technology in influencing public behaviour is reminiscent of the manner in which behaviour was manipulated during the Cold War.

With big data making personal information freely available, the debate on the nature of freedom and the need for privacy has resurfaced.

The notion of freedom and privacy is at stake in a world where artificial intelligence is capable of influencing behaviour through data gathered online.

Rather than freeing us, digital technology is enslaving us by collecting personal information and influencing our online behaviour.

✅ Correct Option: 2

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