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The mindful Indian shopper is shifting away from convenience and uniformity of clothing, and waste in fashion, to customisation and less exorbitantly priced clothing.

In the Indian retail market, people believe that expensive branded clothes are wasteful and, therefore, are returning to the neighbourhood tailor.

The mindful Indian shoppers are returning to the tailor with a genuine desire to wear clothes which are less expensive, fit them well and are yet fashionable.

All Indian shoppers are opting for customisation and a shift away from homogeneity over expensive clothing brands like Zara and H&M.

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